Product Marketing @ The Rally Blog

Guides on product marketing, storytelling, and how to present your product with video.

Templates for product threads on X (Twitter) and Threads

Zach Dunn

Zach Dunn

Dec 5, 2024

Don't be a product expert

Zach Dunn

Zach Dunn

Nov 5, 2024

How to future sell your product (the right way)

Zach Dunn

Zach Dunn

Oct 17, 2024

Screen recording mobile apps from the browser
Screen recording mobile apps from the browser
Screen recording mobile apps from the browser

Video

How to present and screen record mobile apps in browser

Zach Dunn

Zach Dunn

Oct 9, 2024

Why you should include bug fixes in product updates (with templates)

Zach Dunn
Zach Dunn

Zach Dunn

Sep 25, 2024

Video

Creative Tension: Why good conflict makes great teams

Zach Dunn
Zach Dunn

Zach Dunn

Aug 27, 2024

How long should product demo videos be?

Zach Dunn
Zach Dunn

Zach Dunn

Aug 7, 2024

6 ways to make engaging screenshots in product updates

Zach Dunn
Zach Dunn

Zach Dunn

Jul 16, 2024

Why product teams overestimate revenue from sales feedback

Zach Dunn
Zach Dunn

Zach Dunn

Jul 3, 2024

How companies use seasonal releases for product storytelling (with examples)

Zach Dunn
Zach Dunn

Zach Dunn

Jun 25, 2024

How to set adoption goals for a new feature launch

Zach Dunn
Zach Dunn

Zach Dunn

Jun 17, 2024

Don't sweat details in product announcements

Zach Dunn
Zach Dunn

Zach Dunn

Jun 12, 2024

How to explain your product: Team vocabulary

Zach Dunn
Zach Dunn

Zach Dunn

May 24, 2024

Recommended reading for product positioning
Recommended reading for product positioning
Recommended reading for product positioning

15 books for better storytelling and product positioning skills

Zach Dunn
Zach Dunn

Zach Dunn

May 3, 2024

How to sunset a feature (and tell your customers)

Zach Dunn
Zach Dunn

Zach Dunn

Apr 23, 2024

Video

Does every feature launch need differentiators?

Zach Dunn
Zach Dunn

Zach Dunn

Apr 18, 2024

How to position your AI writing feature (with examples)

Zach Dunn
Zach Dunn

Zach Dunn

Apr 5, 2024

A painless guide to Sales and Customer roles at your company

Zach Dunn
Zach Dunn

Zach Dunn

Mar 28, 2024

Feature launch narratives and storytelling
Feature launch narratives and storytelling
Feature launch narratives and storytelling

Writing great updates part 2: Designing product narratives

Zach Dunn
Zach Dunn

Zach Dunn

Mar 20, 2024

How to write product updates that customers will love

Zach Dunn
Zach Dunn

Zach Dunn

Mar 11, 2024

Need to tell a better product story?

Learn how Rally makes great storytelling easy for sales, marketing, and everyone on the frontlines with customers.